It's all about the bottom line

Listing your boat with Pop Yachts, is easy, painless and best of all, no money comes out of your pocket! We pay all the money upfront to build your advertisement, list it for sale on more than 160 websites, take the calls, negotiate with buyers and ultimately get your boat sold.

Compare that with other popular boating websites, whose listing fees range anywhere from $35 to $235 and only list your boat on one website. Furthermore, many of them charge you again and again every week or every month to keep the listing active!

At Pop Yachts, we only get paid if and when we sell your boat — period. POP means Paid On Performance.

Take advantage of
the POP advantage

One of the major advantages of utilizing the services of a broker to sell your yacht or boat is that we buy our advertising services in bulk. Buying at wholesale rates, we receive major discounts from websites such as and We get great discounts because we list thousands of boats on those sites.

We at POP Yachts will post your boat for sale on every one of these websites, plus about 140 more. While the list you see would be pretty good exposure, it doesn't represent many websites in the International market, such as websites that are frequented by buyers from China, Australia, Russia, and South America. Over the last year, more than 60% of the boats we sold were sold to international buyers. Advertising in the global market is a MUST if you're looking to get your boat sold quickly.

Selling your boat with POP Yachts, is easy, painless and best of all, no money comes out of your pocket! We pay all the money upfront to build your advertisement, list it for sale on more than 160 websites, take the calls, negotiate with buyers and ultimately get your boat sold.

Global Exposure

At no cost to you, we build and post your advertisement on more than 160 websites. We do this by using automated "data feeds" to all of these websites. That means we can get your ad up and running in less than 24 hours.

No Upfront Fees

We're so confident we can sell your boat, we don't charge anything for our listing services. If we can't sell your boat, or your sell it on your own first, you don't owe us a dime.

Increased Views

Advertising on all these websites means a lot of additional exposure for your boat. If there is a buyer out there looking for a boat like yours, we WILL get their attention.

Quick Comparison

To your immediate rightBelow is a quick spreadsheet we put together which shows the minimum posting fees at several of the most popular boating websites.

If you total up just these websites, you would be looking at $402 to post your advertisement - and sometimes only for a few weeks. Additionally, several of these popular websites allow dealer/broker listings only, such as

Pop Yachts charges no listing fees - there is no comparison!

POP Talk sits down with Scott McNally for some quick tips on selling your boat safely using the internet.

Remove the personal clutter! Nothing turns off a potential buyer more than seeing your personal belongings on every seat and in every cubby of your boat. Before taking your photos, do a light cleaning and remove all of your personal belongings. If it doesn't go with the boat in a sale, it shouldn't be in a photo. Get to your boat 30 minutes before the buyer arrives so you can wipe her down and stow your things.
Scott McNally - Employing Broker at Pop Yachts
Scott McNally
Employing Broker
How much do you charge to list a boat for sale?

Zero. There is no charge to list your boat for sale.
How does POP get paid?

We receive a commission on a sale, if we bring you the buyer who ultimately buys your boat. POP means Paid on Performance. We get paid only when we bring a buyer for your boat.
What if I sell on my own?

You owe us nothing.
Can I advertise my boat for sale on my own?

Of course! While we would love to sell everyone of the boats we list, it wouldn't be fair for us to receive a commission on a sale that we did not create! If you sell your boat to a buyer who finds your advertisement but not ours, nothing is owed! Zero.

We firmly believe in being Paid on Performance. If we don't perform, we should not get paid.
Can I list my boat with another broker/dealer also?

No. It may seem that listing your boat for sale with multiple companies makes sense; it does not work out that way. Unfortunately, buyers run for the hills when they see the same boat listed by more than one company. It appears like a scam, especially to international buyers who are likely going to buy sight unseen and are already leery about buying a boat overseas.

We used to permit this and it ultimately caused more problems for everyone, especially our sellers. When the buyer got scared and walked away because he found the same boat advertised by another company, and we explained this to the seller, most sellers exclaimed "Why didn't you tell me not to!". For this reason, we do not permit advertising by any other company of the boats we have for sale. You can of course, still advertise on your own if you like. It's highly unlikely that a buyer will find your single advertisement in a sea of advertisements. And we would never ask someone not to do this.

Ready to Get Started?

Fill out the no-obligation form below and we will get back to your right away to let you know if we have a representative in your local boating area.

We can list and sell any vessel worth $11,000 or more that is in good, operating condition.

Need help determining price? Click here to sign up and have one of our industry experts evaluate her.

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