Meet the Staff: Q&A: Bruce Maddox

By and Bruce Maddox
Updated 10:53 AM ET, Wed October 10, 2012
Meet the Staff: Q&A: Bruce Maddox
Bruce Maddox

Regional Sales Manager

Resides: Conway, S.C.

Years with POP Yachts: 1

Family: Married with a five-year-old son

Q. You were recently promoted to Regional Sales Manager at POP Yachts. How is that going?
I oversee one of the four sales teams, and I love it. It's exactly what I should be doing. It's challenging, fun and trying, but it's very rewarding.

Q. When did you develop a love of boating?
In 1989, when I was 8 years old. My father purchased our first family boat, and I loved it from day one. When I was 10, I was able to get my first boat ... it was an 8-foot dinghy with a trolling motor on it. I've owned a boat ever since.

Q. Like what types of boats?
A 14-foot aluminum jon boat, a 15-foot cruising boat, a 37-foot Maxim, and I still have that first boat my dad bought in 1989. It's sitting in my driveway, completely restored and custom.

Q. Does your son go boating with you?
Definitely - I try to share it with him as much as I can. We do a little fishing, but I'm more into island hopping and destination driving.

Q. Where's your favorite boating spot?
The Crystal Coast of North Carolina. It's where I grew up, and it has some of the most beautiful water and salt marshes that you'll ever see in your life.

Q. When doing sales for POP Yachts, which sale were you most proud of?
My first sale was actualy one of the most rewarding. It was my very first listing - a 23-foot 2006 Key West 225 Center Console. The couple who owned it were elderly and had reached the end of their boating life, and they relied a lot on me to make sure things happen. We sold the boat fairly quick to a guy who drove up from Tampa. He drove it directly back to Tampa - about 10 hours - and went fishing that night. The couple were really appreciative, and we've carried on a cordial relationship from that first sale. So I made a customer a happy customer and a friend, too.

Q. What does it take to be a good salesperson?
Devotion, a good attitude and a mindset that you need to develop a relationship with your customer so you can better fit their needs and wants and desires. You have to consider yourself their personal, private shopper.

Q. What gives POP Yachts a competitive edge?
The fact that the company is fluid and forever changing. It changes to the market, it changes to the needs of the employees and the needs of the industry. That's what it takes to be competitive in today's market.

Q. What do you like about working for POP Yachts?
It feels like it's a collective effort on everyone's part. I see great things for POP Yachts. I can only see us getting better.

Q. What would people be surprised to learn about you?
One of my favorite hobbies is rock crawling. You take a Jeep Wrangler or similar vehicle and go climb a mountain with it. It's an adrenaline rush, and when it comes to rock crawling I'm an adrenaline junkie.

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