Experienced Sales + Customer Service

The key...great customer service. We love the marine industry and one of our core missions is to help raise the customer service bar in this industry.

However, the internet has completely transformed the way we do business. While traditional sales principles still very much apply (such as building a solid relationship with the customer, earning their trust, adding value, customer qualification, etc), how you get there is now very different. It used to be that a customer valued a solid handshake and an honest smile. In a traditional face to face environment, skilled salespeople could qualify a customer based on body language, personality type, etc. In today's internet age, many buyers are researching and shopping online and face to face interaction does not happen until much later down the road, if at all. This presents new challenges to sales people.

The secret lies in new and different techniques, such as ultra-fast communication, understanding how a customer wants to communicate (phone, email, text, etc), relentless follow up, fully answering all questions, all while further developing the relationship with the customer. In today's online world, it is important for sales people to recognize that a customer communicating over online media may initially see the sales person as just a robot on the other end of the internet. Sales people need to make it real, make it human. Furthermore, people today do not want to be "sold," just like they don't want to be held to an exclusive contract and have to pay for something whether or not the vendor delivers. Our approach is much more consultive. We truly want our customers to be happy with their purchase.

At Pop Yachts, we have become very good at building solid relationships with our customers, even without the upfront face to face interaction. We spend a full 2 months training our new sales associates on various techniques to help them excel at this "new" way of selling. The game is changing. Without our relentless focus on instant communication, understanding these new sales techniques, and without our amazing proprietary software, this company wouldn't be anywhere near what it is today.

Scott McNally - Employing Broker at Pop Yachts
Scott McNally
Employing Broker
Nick Owens - Co-Owner at POP
Nick Owens
how sales and marketing work together for Pop Yachts

Superior Technology + Powerful Marketing

The key in this business is having the best technology to power the marketing machine. We have boiled down the process of selling a boat into a near-perfect process, automating processes where we can and teeing up the salesperson for a phone call or email when a human touch is required.

I've been helping boat dealers with technology and marketing since 2000. It wouldn't be a stretch to call me the best in the business. To be honest, this is a small industry and I might actually be the only programmer 100% dedicated to the marine industry! Not many people have been in the boat business for 20 years and even less of them are computer programmers.

Without our proprietary software platform running our sales and marketing machines, this company wouldn't be near what it is today.

People Working Here

After the passing of my daughter I was lost and wanted to start something new in my life. I answered an ad off craigslist for a recovery coordinator, which I thought it was repossessing boats and RV's. Fun, right?! No, it was an office job. I thought, 'What the heck, I didn't want to be a firefighter anymore,' so I gave it a chance. I am so thankfu...l I did! I have never worked for such amazing company. The people I work with are like family and came into my life at such a perfect time. It is just amazing to me what the owners have built. I can't imagine not working here, I smile every day that I pull in the driveway. — Stacie H (POP since 2017)
Sarasota, Florida

Combined For One Purpose
Selling your boat

Scott McNally began Pop Yachts in August 2009 with a vision to create a dynamic boat brokerage which would offer sellers what they had never been given before: the right to sell their boat on their own without a commission. POP, standing for Paid On Performance, still believes that boat owners should maintain the right to sell their boat privately. While boat brokers serve an important purpose, many boat sales can happen without a broker and those boat owners shouldn't be required to pay a broker just because they signed a contract.

Nick Owens joined Pop Yachts in May 2010 to help build a proprietary software system which would serve as a foundation for a future which had never before been realized. The vision changed to becoming the largest boat and yacht brokerage in the world. Utilizing our superior technology and advanced marketing, that vision was achieved sometime in February 2013 when POP started selling boats at a pace of more than 500/year. Selling more than 1,500 boats per year, the competition is going to have a hard time catching up - when they wake up.

The Biggest

Pop Yachts sells more than 1,500 boats per year, making it (by far) the largest broker of boats and yachts.

The Best

Our customers consistently rank us 5-stars for customer service. In fact, according to TrustPilot.com, we receive better ratings for customer service than any other boat sales organization in the world.

The Machine

What we created would best be called a machine. We can pinpoint with pretty decent accuracy (and getting better) if and when a boat will sell based simply on Price, Brand, and Length. Where else can you find that? Nowhere.

Our Code of Values

The Mission of Pop Yachts Is...

...to be the largest, most dependable, technologically advanced and well respected yacht brokerage in the world.

We Accomplish Our Mission By...

1. ...being 100% honest, accurate and up front in our actions and words so our customers have clear expectations of the experience.
2. ...providing a true and detailed description of EVERY listing we represent so our customers do not waste their time or money.
3. ...responding to customer requests and following up promptly so no one is waiting on us.
4. ...keeping our customers constantly informed throughout the entire process so our customers ALWAYS know what is happening.
5. ...providing the absolute best marketing opportunity at the fairest price for our sellers.
6. ...permitting co-brokerage participation on any listing, at any price, at any time.
7. ...showing respect toward our customers, our co-workers and our competition.
8. ...doing what is ethical and fair for all parties concerned, especially when inconvenient.
9. ...continually innovating and removing barriers to best serve the needs of our customers and staff in a constantly changing environment.
10. ...operating as a team of professionals, rather than as a single broker, so that we EXCEED our customers' expectations.
11. ...recognizing when we should have been better, being accountable for our actions and taking steps to ensure mistakes do not occur again.
12. ...operating with our customers' best interests as our first priority.


Great experience. Good people, honest, quick and reliable. These guys and gals know their stuff. Very friendly and efficient. Could not have had a better experience. Way to go POP Yachts. Outstanding service.
Fresno, CA Posted 4.7 yrs ago on TrustPilot.com   View on website .

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